Your Shopify Store Should Be Your
Best Salesperson.
We make sure it is!
Blackbelt Commerce builds, migrates, and grows Shopify & Shopify Plus stores for DTC brands doing $1M–$5M. Direct access to Victoria and Cesar from day one.
No pitch. Just a real conversation about your store.
Meet the founders behind Blackbelt Commerce
Victoria Beltran
Cofounder & CEO
Victoria Beltran is the Cofounder and Chief Executive Officer of BlackbeltCommerce, where she leads with a proven track record of driving growth, optimizing performance, and delivering outstanding client results. Holding a degree in Criminal Justice from Pace University, Victoria brings a unique analytical and problem-solving approach to business leadership, complemented by years of hands-on experience in digital marketing and eCommerce.
Cesar Beltran
Founder & Chief Technologist
Cesar's professional background is rooted in Information Technology and Management, the Internet, and Web Technologies, with over 20 years of industry experience. He holds both a Bachelor's degree, graduating cum laude, and a Master's degree in Science & Information Technology from New York University, one of the top universities in the country.
NYC's Shopify Plus Experts
For brands that have outgrown their store.
Full-service Migration, Development, and CRO to launch
AI SEO, Digital marketing, and ongoing support to grow.
Trusted by growth-focused and luxury brands worldwide as their Shopify Experts.
Our Process
1. Discover
2. Build
3. Launch & Optimize
Discover our Services
Verified Shopify Plus Partner
01
Shopify Web Design & Development
Shopify Web Design & Development
Most Shopify stores don’t fail — they stall between $50K and $150K per month. The culprit is almost always the same: a design that looks good but doesn’t sell. We build the other kind.
As certified Shopify Plus Experts, our senior team averages 10+ years on the platform. We ship high-performance Shopify and Shopify Plus stores in 4–8 weeks, guaranteed. Speed, mobile, and AOV drive every decision from wireframe one. For founders done with pretty sites that don’t generate revenue.
Comparing options? Here’s how to choose the right ecommerce agency for your growth stage.
02
Theme Customization & Custom Solutions
Theme Customization & Custom Solutions
Your theme isn’t the problem. But it leaks revenue in three places: the PDP, the cart, and the mobile checkout. We’ve audited over 1,000 Shopify stores. We know exactly where to look.
Need surgical fixes? Or a full theme rebuild? Either way, our Shopify Experts customize Dawn, Impulse, Prestige, or any Plus-grade theme. The result: a storefront that converts for your customer, your AOV target, and your Core Web Vitals score. No bloated apps. No template lookalikes. Just senior developers who’ve lived on Shopify since the early days.
03
Shopify Migration
Shopify Migration
Migration is where most agencies break things: SEO equity, customer accounts, subscription data, historical orders. We’ve moved brands off Magento, WooCommerce, BigCommerce, and Salesforce — without losing a single redirect or ranking.
Every migration includes a full SEO preservation plan and 1:1 redirect mapping. We schedule the cutover at off-peak hours. We guarantee zero downtime on launch day. Are you spending too much on dev costs or page speed? You’re talking to the right Shopify Plus Experts.
See why brands choose our Shopify Plus agency for zero-downtime migrations.
04
AI Powered SEO
AI Powered SEO
Search changed. Half your future buyers now ask ChatGPT, Perplexity, Gemini, or Google AI Overviews before they click anything. Most Shopify stores don’t appear in those answers. We fix that.
We build schema-first content architecture, entity optimization, and semantic clustering. We add technical hygiene and authority signals on top. The result: your products appear in the AI answer, not just the index. Agencies that still sell 2018-era keyword reports are about to learn their playbook no longer works. We already moved on.
Want this for your store? Our Shopify SEO experts build the structure that gets you cited and found.
05
Ongoing Support & Maintenance
Ongoing Support & Maintenance
The launch is not the finish line. Our retainer clients get a senior Shopify developer, a project manager, and the full Blackbelt team — without the cost of hiring in-house.
We handle theme updates, app conflicts, speed regressions, and security patches. We cover BFCM peak readiness. We handle the “can we add this by Friday?” requests too. Here’s the proof: 98% of our clients renew. And 90% of new clients come from a referral. That’s the bar we work to every month.
06
Branding & Visual Identity
Branding & Visual Identity
Most ecommerce brands don’t have a real brand. They have a logo and a color palette. We build what comes next: positioning, voice, identity system, photography direction, and packaging cues.
We develop the design language that carries from your homepage to your unboxing moment. We build for the screen first — that’s where 95% of your customers first encounter your brand. Founders get one team for brand and store. The identity you invest in actually reaches the product page.
07
Content Creation & Event Photography
Content Creation & Event Photography
Conversion isn’t just code. It’s also the photo on the PDP, the lifestyle shot in the hero, and the founder clip on the About page. We produce ecommerce-grade content and event photography.
We build every asset for cropping, sequencing, and merchandising across your site, ads, and email. Not just content for Instagram — assets that move product. From product shoots to launch events, founder video, and UGC direction — we deliver assets your store can use the day we shoot them.
08
Digital Marketing & Social Media Management
Digital Marketing & Social Media Management
Paid traffic to a leaky store burns money. Paid traffic to a tuned store compounds revenue. We run Meta, Google, and TikTok campaigns for Shopify and Shopify Plus brands — but only after the store converts.
We include full-funnel creative, audience architecture, and server-side tracking. We send weekly reporting tied to revenue, not impressions. We refresh creative for today’s algorithm, not last year’s. For brands ready to scale past $100K per month in ad spend without watching ROAS collapse.
Explosive Growth: 5 Brands That Scaled With Our Shopify Experts
Lindísima.nyc - New York, NY
Branding + Store Build & Set-up + Custom Theme
"I had an amazing experience working with Blackbelt Commerce! Cesar and his team were incredibly professional from start to finish. They built my skincare brand website, lindisimany.com, completely from scratch and went above and beyond with custom theme customization, branding, packaging design, and SEO blogging. The turnaround time was fast, communication was always clear, and they really took the time to listen to my vision and bring it to life. I highly recommend Blackbelt Commerce to anyone looking to build or grow their brand online."
PeloFacil.com - Bogotá, Colombia
Full Store Set-up + Theme Customization + Ongoing support
"Buscas un Shopify Expert? No busques más: Blackbelt Commerce. Esta es mi cuarta web, después de tres intentos fallidos con otros desarrolladores. El equipo realmente entendió mi producto, me guió en el proceso y trabajó conmigo de forma cercana a pesar de la distancia. El resultado: una web impecable, bien pensada y perfectamente ejecutada. Recomendados al 100%."
JudithLeiber.com - New York, NY
Shopify Plus + Advanced Custom Theme Development
"Blackbelt Commerce is a great team to work with. They developed a website for Judith Leiber that is beautiful and functional. They are extremely knowledgeable in terms of site design, functionality, and SEO. Blackbelt met all timelines, kept within budget, and continues to make suggestions to improve the site."
MetroSchoolUniforms.com
Shopify 2.0 Design + SEO + Ongoing Support
"Blackbelt was responsive to any issues that came up. Their team understood my design requirements and came up with solutions in a timely manner. I highly recommend them for web development."
EricaWilson.com
Shopify 2.0 Redesign + SEO + Conversion Strategy
"Extremely knowledgeable and easy to work with. The results speak for themselves." In just 3 months organic traffic exploded from 3,300 to 25,725 monthly visitors — a 614% surge powered by a full Shopify store redesign, targeted SEO, and a conversion strategy built for high-growth fashion brands.
Our Difference
We’ve been in the Shopify ecosystem long enough to earn our name. “Blackbelt” isn’t a brand. Instead, it’s the standard.
Specifically: skill, discipline, and senior-level experience on every project.
Moreover, we run a family-led, two-generation agency. Therefore, we bring something most agencies can’t: a team that stays through your next platform upgrade, not just the launch.
In practice, we’re an extension of your team. Specifically: customized work, clear communication, and long-term support tied to revenue, not retainers.
You’re never just another project. Instead, you’re a partner we’ve invested in for the next five years.
Blackbelt Commerce
VS. Traditional Models
Why Brands Hire Us As Their Shopify Experts
| Speed | Bespoke Design | Quality | On Going Support | Scales With You | |
|---|---|---|---|---|---|
 Shopify infrastructure for brands that scale globally | ✔︎ | ✔︎ | ✔︎ | ✔︎ | ✔︎ |
In-house TeamInternal teams often lack the specialist depth or capacity to support fast-growing ecommerce brands without significant hiring overhead. | ✖︎ | ✖︎ | ✔︎ | ✔︎ | ✖︎ |
Creative AgenciesWorking with large creative agencies often means slower time- line, higher costs, and limited flexibility. | ✖︎ | ✔︎ | ✔︎ | ✔︎ | ✖︎ |
FreelancersFlexible, but inconsistent. Quality, availability, and long-term reliability often break down as complexity increases. | ✖︎ | ✔︎ | ✖︎ | ✖︎ | ✖︎ |
Self-service toolsHelpful for simple tasks, but limited when performance, stability, and scalability actu-ally matter. | ✖︎ | ✖︎ | ✖︎ | ✖︎ | ✖︎ |
Our Trusted Partners
Portfolio
METRO SCHOOL UNIFORMS
A leading supplier of high-quality school uniforms. Dedicated to providing the best selection and service for educational institutions.
VISIT WEBSITE
ERICA WILSON
Contemporary lifestyle fashion brand celebrating the Nantucket lifestyle, born from America's First Lady of stitchery.
VISIT WEBSITE
LINDÍSIMA BEAUTY
Conscious beauty meets premium DTC branding. A modern approach to sustainable and effective skincare solutions.
VISIT WEBSITE
SILVER LINING HERBS
Natural health products and education for optimal care. Specialized herbal solutions for people and animals.
VISIT WEBSITE
BILTMORE AVENUE
Excellent family dentistry in Asheville. Committed to providing personalized and professional dental care for all ages.
VISIT WEBSITE
JUDITH LEIBER
Iconic luxury handbag authority. A premium Shopify Plus experience matching the brand's heritage of exclusivity.
VISIT WEBSITE
